Engagement rate calculator: is this audience real?
This free engagement rate calculator works as an Instagram engagement rate calculator, a YouTube engagement rate calculator and an engagement calculator for LinkedIn and X. Enter followers and average likes and comments to check engagement rate and see how it compares.
Benchmarks are rough guides for tech content. Engagement varies by platform, format and audience size.
What is a good engagement rate for tech creators?
Engagement rate shows how many followers actually interact with a post. Use this page as an influencer engagement rate calculator before you hire influencers. For brands, it is a better signal than follower count, because bought followers do not like or comment.
| Platform | Low | Average | Good |
|---|---|---|---|
| under 1% | 1–3% | 3–6%+ | |
| YouTube | under 1% | 1–2.5% | 2.5–5%+ |
| under 1% | 1–2.5% | 2.5–5%+ | |
| X | under 0.3% | 0.3–1% | 1–3%+ |
These are rough guides, not official platform numbers. Next: estimate a fair rate, read our guide for tech brands, or browse verified tech creators.
How to calculate engagement rate (formula)
The engagement rate formula is simple: (average likes + comments) ÷ followers × 100. The same formula turns this page into a social media engagement rate calculator for any platform, including a Facebook engagement rate calculator.
YouTube engagement rate calculator
On YouTube, likes and comments per video against subscribers give you the YouTube engagement rate. For tech channels, 1–2.5% is average and 2.5–5% or more is good.
Instagram engagement rate calculator: what is a good engagement rate on Instagram?
For tech creators on Instagram, 1–3% is average and 3–6% or more is good. Under 1% on a big account is a warning sign, so check engagement rate on several recent posts, not just one. Creators: free influencer registration adds a Real Reach badge, so brands can see your real engagement without an Instagram engagement rate checker.
Engagement rate FAQ
Should I use followers or views for Reels and Shorts?
Use followers for the standard engagement rate. For Reels and Shorts, also check (likes + comments) ÷ views × 100, which shows how people who actually watched reacted. Compare creators on both.
Can a high engagement rate be a red flag?
Yes. A very high rate on a large account, with many generic comments like “Nice” or emojis only, can point to engagement pods or bought likes. Read the comments and check that likes are spread evenly across posts.
How many posts should I check?
Use the average of the last 10–12 regular posts. Leave out giveaways and viral outliers, which inflate the number.