What do coding & dev creators charge? Free rate calculator
Estimate a fair sponsorship price for coding & dev creators on YouTube, X thread, LinkedIn post — adjusted for views, engagement and audience country. Made for coding creators, developer creators and software creators who review dev tools.
Pick one or more — e.g. Reels + Shorts + LinkedIn for one campaign.
These are estimates from ainzoo’s pricing model (views × a platform rate per 1,000 views, adjusted for niche, engagement and audience country). They are a starting point for negotiation, not market survey data. Final rates depend on content quality, usage rights and deadlines.
Estimated Coding & Dev creator rates in India
Developer creators teach programming, review dev tools and share how they build. Developers dislike ads, so a trusted creator using a tool in a real project is one of the few channels that works.
Estimated rates from ainzoo’s pricing model at a typical 3% engagement rate and an India-first audience (niche multiplier ×1.2):
| Format | 5,000 views | 25,000 views | 1,00,000 views |
|---|---|---|---|
| Dedicated YouTube video | ₹3,500 – ₹8,500 | ₹18,000 – ₹43,000 | ₹72,000 – ₹1,73,000 |
| X thread | ₹1,000 – ₹2,500 | ₹3,000 – ₹8,000 | ₹11,500 – ₹31,500 |
| LinkedIn post | ₹3,000 – ₹6,500 | ₹14,500 – ₹32,500 | ₹57,500 – ₹1,29,500 |
Adjust views, engagement and audience country in the calculator above for your exact number. These are estimates for negotiation, not survey data.
Content that works for Coding & Dev brands
- Build-along tutorials using the product
- “My dev setup” and tool stack videos
- X threads explaining a technical feature
- Live coding streams
What Coding & Dev brands look for
- Technical accuracy — developers notice mistakes
- A generous free tier or open-source angle
- Creators who actually code, not just talk about tech
FAQ
Do developers respond to sponsored content?
Yes, when it is useful. Tutorials that teach something real while using the product perform far better than feature lists.
Which developer tools suit creators?
APIs, hosting, databases, IDE tools, AI coding assistants and learning platforms all work well.
Next steps
- Creators: complete your free influencer sign up and list your Coding & Dev rates. Read how to get brand deals.
- Brands: post a campaign free or browse verified tech creators. See pricing — 0% commission.
- Full guide: How much do tech creators charge in India?
Other niches: AI Tools · SaaS & B2B · Gadgets & Mobile